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August 13, 2017

FASHION FASHION FASHION!!!

The Fashion Awards To Return To The Royal Albert Hall

THIS year's Fashion Awards in partnership with Swarovski will return to the grand venue of the Royal Albert Hall, the BFC announced this morning. Following last year's extravagant inaugural event under its new name, which also saw a shake-up in the accolades being presented, this year's ceremony promises the same spectacle when it takes place on Monday, December 4

Nadja Swarovski, Natalie Massenet and Caroline Rush

This year's award categories - which will be voted for by a panel of fashion-industry professionals - were also announced this morning and are as follows:

There will also be three special-recognition awards which will be presented on the night but announced beforehand. These are The Outstanding Achievement Award; the Swarovski Award for Positive Change; and the Isabella Blow Award for Fashion Creator

"Last year, we set the goal of raising £10million in 10 years to educate talented young people. The resounding success of last year's awards, as a spectacular gala to honor so many incredible individuals and also as a fundraiser, reinforces that this is a target that the industry supports. Swarovski and the BFC share the goal to promote, support and educate talent," said BFC chairman Natalie Massenet today of the ceremony, which is the primary fundraiser for its Education Foundation. "We thank Swarovski for their generosity in supporting The Fashion Awards and our Education Foundation and look forward to welcoming the fashion industry on December 4 in London."

To support the foundation, Swarovski has pledged £300,000 to ensure "that young talent has access to the best education available, regardless of financial background", read a press release today, which came with a request to encourage the wider fashion industry to also donate at Fashionawards.com/donate. "By raising funds for the BFC Education Foundation each year, The Fashion Awards aims to secure a sustainable lifeline for the future generation of the industry, whose ability to study is impacted by the current level of tuition fees and living expenses."

"An essential part of Swarovski's mission is to nurture young designers and invest in the next generation of fashion talent," said member of the Swarovski Executive Board Nadja Swarovski. "Our mission aligns brilliantly with the British Fashion Council and The Fashion Awards, as these awards are both a celebration of the best in global fashion, and a vital platform to raise funds for the BFC's Education Foundation. Young designers are the heartbeat of our business, and it's up to all of us to foster and champion their visions to keep our industry thriving."
As well as Swarovski, the event has also secured big-name sponsorship from American Express, which will offer its card members an exclusive 72 hour pre-sale window to buy tickets to sit in the audience from August 15. After that, general sale tickets will be available from August 18, on Ticketmaster.co.uk.